Social Media in Business and Education - Innovative Models, Opportunities and Challenges


The project has the following goals:
  • to explore the use of social media in different business areas, functional aspects, as well as their application in education and electronic learning systems;
  • to develop / define innovative business models based on social media which can be used effectively by companies and educational institutions in Bulgaria;
  • to explore opportunities and potential of social media, but also to study and relate to their implementation challenges. These challenges can be related to insufficient efficiency of using social media that do not always have only a positive effect on the image of institutions and organizations.